The “IP and Licensing” module is a comprehensive exploration of the world of intellectual property licensing, focusing on the strategic importance, legal aspects, and practical application of IP licensing agreements. This module is divided into four units, each addressing critical aspects of IP licensing and the strategic commercialization of intellectual property assets.
Acquire a comprehensive understanding of intellectual property (IP) licensing, encompassing its significance, various types, and the legal and strategic aspects involved.
Develop the ability to strategically apply IP licensing to protect IP assets, generate revenue, expand market reach, foster collaborations, and mitigate risks.
Learn how to effectively commercialize intellectual property assets by exploring various types of IP licenses, such as patents, copyrights, trademarks, trade secrets, and lesser-known IP rights.
Develop practical skills for licensing products, including identifying potential partners, creating licensing plans, setting objectives, drafting comprehensive agreements, and structuring royalty arrangements.
Intellectual Property Asset Management:
Gain proficiency in managing intellectual property assets, including the strategic sale of patents, trademarks, copyrights, and industrial designs, to maximize their commercial value and strategic advantage.