Mastering problem identification

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In today’s fast-paced world, organizations and individuals face numerous challenges that require effective problem-solving skills. How can we ensure that we are addressing the root cause of a problem rather than just treating its symptoms? How do we gather and analyze information to make informed decisions? This course is designed to equip you with the essential knowledge and tools to identify and solve problems in an efficient and impactful manner.

In this module, we will explore the importance of problem identification in new product development. You will learn how effective problem identification can help you create products that address genuine needs of various target groups, deliver unparalleled value and solve real world problems. We will introduce key concepts and terminology related to problem identification, ensuring a solid foundation for your learning journey. Additionally, you will discover methods for gathering customer insights, such as interviews, surveys, and observation techniques, enabling you to tap into the minds and experiences of your target audience.


Learning Objectives:

Develop a comprehensive understanding of problem identification and its significance in new product development.

Master problem analysis frameworks including SWOT analysis, PESTEL analysis, Five Whys technique, and root cause analysis.

Gain expertise in market research methods, qualitative and quantitative research techniques, competitive analysis, trend analysis, and data analysis for problem identification and making informed, data-driven decisions.

Acquire key concepts, terminology, and methods for gathering customer insights to enhance problem identification.

Learn effective techniques for identifying customer pain points through various methods such as interviews, surveys, questionnaires, and observation.



Illustrations used in this module: Big Shoes by Elina Cecilia Giglio on

Photos by VILNIUS TECH “LinkMenu fabrikas”